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Dear %%FirstName%%,
This quarter we dive into the fascinating world of guerrilla marketing. In times where consumers are inundated with marketing and advertising, where does this leave us in terms of being able to attract attention to our brands? As modern day marketers, how far do you have to go to be recognised? We also speak with Jan Hol, the Senior Vice President of Communications for Océ.
O'Connell Marketing: your specialists in international marketing and communications recruitment.
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Streative Branding is a boutique strategic design and trend intelligence agency based in Amsterdam. Streative services include tailor-made, consumer insight-driven reporting in the form of magazines or online blogazines. Their future focused consumer insights lead to high level brand consulting, design collaboration and management , lectures, or the development of innovation events for Bacardi, O2, Nike, Philips, Telefonica, Estee Lauder, Skype and other global brands. For more information see www.streativebranding.com. |
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So What Is Guerrilla Marketing?
Today, we're seeing Guerrilla marketing in many different forms. Reverse graffiti, astroturfing, viral and grassroots marketing…to name just a few.
Read on to find out more about these revolutionary marketing techniques. |
  Meet Jan Hol
Senior Vice President of Communications at Océ
Now working for Oce, a company with a worldwide presence in the areas of printing and document management, Jan Hol shares with us some insights on successful communications. Read more. |
 Top 26 Best Guerrilla Marketing Campaigns Of All Time
No matter what the product or service, marketing and advertising is a necessity for brands around the world. In a world where brands have a cut-throat battle with advertising clutter, it is essential that marketing efforts are creative, pioneering, and sometimes shocking to potential consumers to differentiate themselves from the masses of products and businesses in the marketplace.
So what are the most cutting edge guerrilla marketing campaigns? |
 10 Ways To Guerrilla Creativity
When it comes to marketing, guerrillas become creative in very special ways and they're not the ways that are demonstrated by most marketing. Read more.
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