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Dear %%FirstName%%,
Gone are the days where customers were passive receivers of our products and services. Today they want to get involved and companies are happy to include them. This quarter we take a look at how brands can be more personal and why it pays to think of your customers as individual people. We also speak to Alexander Collot d'Escury who is the Chief Commercial Officer at Desso and someone who truly understands the value of the customer.
O'Connell Marketing: your specialists in international marketing and communications recruitment.
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Streative Branding is a boutique strategic design and trend intelligence agency based in Amsterdam. Streative services include tailor-made, consumer insight-driven reporting in the form of magazines or online blogazines. Their future focused consumer insights lead to high level brand consulting, design collaboration and management , lectures, or the development of innovation events for Bacardi, O2, Nike, Philips, Telefonica, Estee Lauder, Skype and other global brands. For more information see www.streativebranding.com. |
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Whispers From the Near Future:
50 Feet From Me
The recent financial meltdown affected the spending habits of the average consumer. It increased the necessity for brands to be more personal in the way they approach and speak to consumers today. At the heart of ’50 Feet From Me’ are trust, proximity and familiarity. The gist of the concept is as simple as it is human: brands that survive – and thrive – through the economic turbulence will be the brands that enter the view full article consumer’s personal and intimate space. View full article.
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  Alexander Collot d'Escury
Chief Commercial Officer at DESSO
From fast-moving to flooring, Alexander Collot d’Escury is now the Chief Commercial Officer at DESSO. Having spent 13 years working in the food industry for market leaders such as Nestlé, Alexander made a move into the business to business arena. Here he talks about his biggest challenges as well as the importance of creativity, functionality and sustainability in moving forward at DESSO. Read more. |
 Co-Creation, The Bottom Up Approach
The concept of co-creation has been around for many years, but what is it exactly and how many companies actually utilise it to understand their customers better? There is a lot to learn from this innovative approach, but one must remember that without a carefully laid out plan, all could go pear shaped. The good news is, when done right, co-creation has many benefits for both the company and the customer. Read more.
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 Engage and Deliver:
Understand Your Customers
and Improve Their Brand
Experience
Great brands not only need to engage, they also need to deliver. To be a truly great brand, you don’t just need to get them hook, line and sinker, you also need to take good care of them once they are in the boat. Read more.
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