With the economy in a state of slow recovery and job security still on shaky ground, we explore what you can do to bump up your personal profile and stay relevant in your workplace. We feature an inspiring article by John McLaren from AkzoNobel on communicating major corporate changes, we give you actions you can take to strengthen you position within your organisation and include an article on why it's still a great time to invest in business.

O'Connell Marketing: your specialists in international marketing and communications recruitment.

 
 
 

This newsletter was put together in collaboration with Streative.

Streative Branding is a boutique strategic design and trend intelligence agency based in Amsterdam. Streative products and services include tailor-made, consumer insight-driven reporting in the form of magazines, blogazines and their trademarked Digital Street Feeds. Their future focused consumer insights lead to high level brand consulting, design collaboration and management , lectures, and the development of large and small-scale innovation events for Bacardi, O2, Nike, Philips, Telefonica, Estee Lauder, Zon and several other global brands. Straight from the street, Streative's Moles are a unique global network of independent influencers, thinkers, cynical risk-takers and multi-taskers who inform and inspire Streative's insights and movements from all over the world. For more information see www.streativebranding.com or drop a note to Kim Atkinson at k.atkinson@streativebranding.com

 

Finding Relevance in a Recession

finding relevance in a recession

As the economy slowly begins to pick up speed and the word 'recovery' lingers on more than a few prominent economists’ lips, the downside of this positive news is that many of the jobs lost during the recession will never be recovered, a topic explored in a recent LA Times article that sent shivers across the web. Companies are learning to get along with less manpower, cutting back on support positions and asking workers to spread their talent across more areas. The next phase seems to be a 'jobless recovery' with the remnants of closed business units, revamped internal structures and stalled innovation. Read on.

John McLarenCorporate Transformation - by John McLaren

John McLaren is the Corporate Communications Director at Ak­zoNobel, global conglomerate based in the Netherlands.

Communicating major changes such as mergers, acquisitions and sell-offs is never easy, and requires constant communications with all stakeholders – both internal and external. Read it here.

10 Actions You Can Take to Stay Personally Relevant

Personal career development is crucial to becoming your best, and is even more vital in a post-recession job market. But how an individual goes about this is based entirely on his or her own methods and personality. Good advice can be applied in various ways, but here are some thoughts about how you can strengthen your personal relevance within your area of expertise.

Read on to see what O'Connell suggests.

Keep Innovating and Investing

When the economy lurches to a halt, it seems like the first instinct should be to also stop in your tracks. History shows that investing and innovation shouldn't take place only during the good years. In fact, a recession is often the best time to take risks, go in a new direction and test new grounds.

  • HP was founded in 1939 during the Great Depression
  • Microsoft was founded in 1975 during the Oil Crisis
  • Siebel was founded in 1993 slowdown

Business Week article ‘A Ripe Time for Open Innovation

A Passion for Lifelong Learning

Continued learning is a sure fire way to prevent yourself from becoming static and can do wonders for your career. What can you do to keep your mind sharp?

Interbrand have just released their Top 100 Best Global Brands for 2009

The Dutch brands to make the list this year were Philips and Shell, and the highest ranking European brand was Nokia. Of all European brands, the list comprised of 11 German and 8 French brands.

Top 10 Best Global Brands


  1. Coca-Cola
  2. IBM
  3. Microsoft
  4. GE
  5. Nokia
  6. McDonald’s
  7. Google
  8. Toyota
  9. Intel
  10. Disney

Read the full report on the 100 Best Global Brands for 2009 here.

 


 

 

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