A look into the competitive world of games and toys.

O’Connell speaks with Milagros Aleman, International Marketing Director at Upper Deck International and previously Regional Marketing Director for Mattel. With her career, she has lived and worked across numerous markets in the Americas and Europe. We share her career path, intercultural experiences and marketing tips with you here.

The O’Connell Insider: The changing face of recruitment “The Perfect Match”

2009 has been a decisive year for many businesses. To survive the tough economic climate, companies, big and small, have weeded out inefficiencies, streamlined their processes and devised new ways of working. We review how this has impacted marketing careers and marketing recruitment in continental Europe and the search for the Perfect Match.

Top 10 Tips for Managing Your Inbox

With the pressure to work more efficiently in business, people are finding they are slaves to their inbox. We are all experiencing that we have more information than ever before, and we can communicate at speeds that often build up unrealistic expectations. The very nature of sending an email means that an answer is expected within hours rather than in days. According to Radicati Group, a technology market research company based in the US, this year workers will spend 41% of their day handling e-mail. To help you manage yours, O’Connell have the following suggestions.

Tools to Maximise Information Management

According to Hal Varian and Peter Lyman, economists at the University of California, in the year 2000, 1.5 exabytes of new information was produced. In 2003, the number skyrocketed to 3.5 exabytes – that's 35,000,000,000 gigabytes! They estimate that we’re on a trajectory of creating a 66% increase of information every year. And counting.

So how can we manage all this information?

The Streative team have summarised some of the latest information management tools now available to manage your constant flow of information.