Newsletter Q2 2010
Gone are the days where customers were passive receivers of our products and services. Today they want to get involved and companies are happy to include them. This quarter we take a look at how brands can be more personal and why it pays to think of your customers as individual people. We also speak to Alexander Collot d'Escury who is the Chief Commercial Officer at Desso and someone who truly understands the value of the customer. Read more from O'Connell Marketing.
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Newsletter Q1 2010
This quarter we dive into the fascinating world of guerrilla marketing. In times where consumers are inundated with marketing and advertising, where does this leave us in terms of being able to attract attention to our brands? As modern day marketers, how far do you have to go to be recognised? We also speak with Jan Hol, the Senior Vice President of Communications for Océ. read it here
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Newsletter Q4 2009
The ever increasing quantity of information available today can often leave us feeling like we’re drowning in content. In this newsletter we look at ways you can tackle 2010 armed with tips and strategies on how to manage your business information. We speak with Milagros Aleman, a very international marketer about her career and share with you our experience on the year that we had to have. read it here
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Newsletter Q3 2009
With the economy in a state of slow recovery and job security still on shaky ground, we explore what you can do to bump up your personal profile and stay relevant in your workplace. We feature an inspiring article by John McLaren from AkzoNobel on communicating major corporate changes, we give you actions you can take to strengthen you position within your organisation and include an article on why it's still a great time to invest in business. read it here
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Newsletter Q2 2009
We take a look at the pros and cons of online networking and how it can be a boon to one’s career, and yet a looming threat to companies. We also look at employer branding and communication and feature Bjorn Edlund from Shell. Again we have collaborated with Streative Branding for this newsletter who have sourced some thought provoking articles. read it here
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